Contact:Samira Abrari |
Action Technologies and Corticon Join Forces to Expand Human-Centric Process Capabilities
Business Rules Engine Reduces Time and Cost, Improves Quality of Business Processes
ALAMEDA, CA and SAN MATEO, CA , July 15, 2003Action Technologies www.actiontech.com, a 20-year-old software firm specializing in managing complex human processes, today announced a strategic alliance with Corticon Technologies, the leading provider of next-generation business rules software. Gartner recently identified both companies as the leading visionaries in the Business Process Management (BPM) and Business Rules Engine (BRE) sectors, respectively. Action was also recently awarded gold medals in the Giga Global Excellence Awards competition for its work with Credit Suisse Financial Services and International Truck and Engine Corp.
Every complex decision-process is governed by a set of general policies and procedures, known as business rules. Under terms of this agreement, Action Technologies will offer its customers the Corticon business rules engine Decision Platform to support its award-winning ActionWorks® BPM software package. This partnership will save ActionWorks customers time and money by allowing business analysts, rather than programmers, to define a set of general business rules to automate elements of high value customer business transactions without needing to develop new code, freeing up knowledge workers to apply their judgment and creativity more effectively.
Corticon's software creates business rules that can automate decisions that are currently being performed by people, supporting the rapid design and deployment of complex and intelligent business processes while minimizing costly coding and customization. Using a natural-language spreadsheet-like interface, users can create simple rules-based decision services that are guaranteed to be complete and unambiguous and that can be applied across a wide range of business processes. ActionWorks and Corticon also support Web Services, which allows process automation regardless of platform. This further reduces the time and money needed to ensure efficient integration and maximizes reuse.
Bill Welty, CEO for Action Technologies, said, "We selected Corticon as the Business Rules Engine for ActionWorks for three reasons. They have a leading position as a visionary in their space, much as we have been positioned as a leading visionary by Gartner Group in the Business Process Management space. Second, their products are designed to be used by business analysts, rather than developers and this is the same set of people whom we target to develop business processes. Finally, they are very smart people who are dedicated to the success of their customers. We feel very comfortable with the Corticon team."
Dr. Mark Allen, CEO of Corticon Technologies said, "We are excited to have been selected by Action, the clear leader in software to manage complex, high-value business negotiations. Corticon provides a natural extension to the ActionWorks product, by allowing customers to better ensure compliance with policy and regulations across negotiations. The combined offering demonstrates true leadership by Action Technologies, and is sure to provide compelling benefits to our joint customers."
About Corticon Technologies, Inc.
Corticon Technologies provides Decision Management Software, the next generation business rules system for the automation and management of decision-intensive business processes. Corticon Decision Management Software ensures the consistent, efficient and reliable execution of a company's strategies and policies. This results in a solution that dramatically increases a company's productivity and is agile enough to evolve with the dynamic needs of today's business. Headquartered in San Mateo, Calif., with an engineering center in Culver City, Calif., Corticon is a venture-backed, privately held company. Visit www.corticon.com for additional company information.
About Action Technologies, Inc.
For more than 20 years Action Technologies www.actiontech.com has delivered award-winning Business Process Management (BPM) software that reduces the time and cost of decision-driven processes by 40-60% and typically generates returns of more than 300%. The ActionWorks® Suite enables our leading global customers to analyze, redesign, implement and continuously improve their operations through a patented system for managing negotiations and commitments.



