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Contact: Paul Macchia Fusion Public Relations +1 212.651.4216 paul.macchia@fusionpr.com Samira Abrari Corticon Technologies, Inc. +1 650.212.2424, ext. 247 pr@corticon.com |
CORTICON'S DR. MARK ALLEN TO PRESENT AT PROCESSWORLD 2006
Addresses the Key Points in Business Rules Modeling at High-Profile Business Process Management Conference
SAN MATEO, CA. & Miami, FL., February 10, 2006 —Corticon® Technologies today announced that its CEO and founder, Dr. Mark Allen, will present the topic of "Business Rules Meets Business Process," on Tuesday, February 14, at the IDS ProcessWorld 2006 Conference, Doral Golf Resort and Spa, Miami, Fla. at 11:00 a.m. ET. There, Dr. Allen will address the alignment of business process and rules modeling within the context of the financial services industry to convey the value of this synergy.
ProcessWorld, the premier event for Business Process Management (BPM) professionals, is the vision of BPM guru Dr. August-Wilhelm Scheer, and unites executives, thought leaders, analysts, partners and influential business pioneers who are mapping the road to business process excellence.
Dr. Scheer is regarded as the father of Business Process Management and also recognized by his peers as a champion of business rules modeling within the context of process modeling and process management.
IDS Scheer and Corticon Technologies announced their strategic partnership in 2005 focused on the value of integrated business process and business rules. IDS Scheer customers using the ARIS Process Platform are able to simplify process models by modeling the business rules associated with the decision tasks within their process models. In turn, Corticon Business Rules Management users can utilize the power of ARIS to design, implement and execute business processes.
In addition to alignment of process modeling and rules modeling, Dr. Allen will discuss why there has been a tremendous increase in interest in business rules modeling across all sectors in today's corporate world - from financial, insurance, health and beyond.
About Corticon Technologies, Inc.
Corticon's Business Rules Management System (BRMS) helps organizations eliminate their policy-execution gap; the gap between what executives want to happen ("policy") and what actually occurs ("execution"). Many of the world's most successful organizations rely on Corticon-powered solutions to eliminate operational risk, reduce operational cost, and improve operational agility. Corticon's patent-pending BRMS delivers the industry's only business rules modeling, analysis and automation that can ensure the consistent, efficient and reliable execution of a company's business rules and policies. Unlike competitive products that require skilled programmers, Corticon BRMS is as easy to use as a spreadsheet, thus empowering business users and lowering total cost of ownership. Corticon can be reached at www.corticon.com or at +1-650-212-2424. Corticon is headquartered in San Mateo, Calif.
