Core Operations
Streamline. Accelerate. Increase customer value with transpromotional marketing.
Corticon solutions can simplify and "green" core banking processes to improve operational efficiency. And they can also enable transpromotional marketing to boost customer value and speed the time to market for new products
- Design New Banking Products
- Simplify Core Processes
- Enable Transpromotional Marketing
- Enable Green Banking
Every new banking product has many business rules - rules about eligibility, pricing and more. Using Corticon's business rules management system to define new products speeds development and reduces the time to market for new offerings. Increased flexibility allows for more innovative products, while business-friendly maintenance puts product managers in charge. And Corticon's solutions for intelligent interactions make it easy to build the interactive forms and guided dialogs your website, call center and tellers need to sell these products.
Automating decisions about eligibility, approval, escalation, and routing can dramatically simplify processes. Driving down the cost of core bank processes by automating more steps and by simplifying those processes has a direct bottom-line impact. Corticon's business rules management system is integrated with many leading business process management tools, making it easy to simplify and streamline business processes throughout the bank. And the increased flexibility this brings to core processes builds resilience and agility directly into your operations.
As consumers have become less willing to allow default opt-in, and more prone to opt-out, it is getting harder for banks to get their marketing messages in front of customers. Yet share-of-wallet is critical to long term growth and profitability. Transpromotional marketing - using statements and other transactional interactions with customers as opportunities for marketing - is an effective tool in this new environment. Using Corticon's business rules solutions to manage marketing rules (cross-sell, up-sell) makes it easy to do transpromotional marketing tailored to customers, and the marketing rules can easily and effectively be shared with transactional systems.
Reducing the need for paper, travel and even phone calls all help banks reduce their carbon footprint and their waste. Using Corticon's solutions to manage approvals and build effective forms-based applications can be a valuable part of a bank's Green initiatives.
Additional Corticon Banking Solutions: Front Office, Risk Management, Credit Decisioning
Related Products:Corticon Business Rules Modeling Studio, Corticon Business Rules Server, Corticon Dialogs
To speak with someone at Corticon, please contact us here, call us at +1 888.619.2424 or email us at info@corticon.com.
