Front Office
Offer the right products to delight customers
Corticon solutions can help your customer-facing staff target the right customers with the right products, manage the origination process effectively, deliver excellent account service, and maximize customer retention and long term value.
- Targeted Marketing
- Product Identification and Selection
- Account Origination
- Account Servicing
- Customer Retention
Banks face increased competition from both traditional and non-traditional providers. With retailers and others offering everything from checking accounts to investment vehicles, effective marketing is a must. Corticon's business rules management solutions enable precisely targeted offers to be delivered across all channels through cross-channel decisioning. Integration with KXEN means that analytic targeting is easy and business control of these rules means the offers can be changed as rapidly and as frequently as desired.
Whenever staff interact with customers, whether in the call center or at the branch, correctly identifying the product that is right for the customer is critical. Growing product portfolios and increased product complexity make this harder than ever. Corticon's business rule and intelligent interaction solutions make it easy to automatically assist staff or customers in finding the right product for each situation, quickly and accurately, improving service and increasing product acceptance.
Account origination - opening a new account - is one of the most important steps in a banking relationship. Not only can it make or break a customer's perception of the bank, it can consume time and money, increasing the time to profitability for a product. Corticon's solutions make it easy to automate approvals and manage the data and paperwork that must be collected for different products, reducing time and cost in account origination.
Banks need tellers and call center staff to resolve issues the first time someone calls, and this means front-line staff must be empowered to act. Automating authentication and approval decisions using Corticon's business rules solutions empowers staff to act -- appropriately, legally and effectively -- the first time they speak with a customer. And rules can also be used to improve cross- and up-sell activities by managing marketing decisions. The ease with which Corticon's solutions can be integrated into every system or process in use helps ensure that customers get a compelling service experience no matter what channel they use.
Preventing customers, especially profitable customers, from leaving is critical for long term growth. But budgets for customer retention are not infinite. Corticon's business rules solution helps business and product owners define who they want to retain and how they want to spend their retention budget, ensuring consistency and effectiveness no matter what channels are involved. And rules-driven processes can be used to reach out to at-risk customers proactively, further reducing attrition.
Additional Corticon Banking Solutions: Core Operations, Risk Management, Credit Decisioning
Related Products:Corticon Business Rules Modeling Studio, Corticon Business Rules Server, Corticon Dialogs
To speak with someone at Corticon, please contact us here, call us at +1 888.619.2424 or email us at info@corticon.com.
