Multi-Channel Retail
Delivering compelling, consistent, personalized customer experiences across channels.
Retailers are becoming truly multi channel, integrating the web into every aspect of their business. But handling personalization, marketing and returns in a multi-channel environment requires new, more flexible approaches.
- Personalization
- Marketing
- Returns
Customers expect an increasingly personalized and targeted web experience. What they buy, where they shop, their interests and much more should impact their web experience. Integrating all the data about customers is one problem. But managing the rules for how this should drive content and interaction on the web mandates business rules. Business rules enable marketing and customer service departments to ensure their customers get the experience they want. Moreover, this same personalized experience has to be delivered to customers in the store, through kiosks and handheld devices, increasing the value of managing customer personalization decisions.
Cross-sell and up-sell, discounts and promotions have all gone multi-channel. A customer who sees an offer online expects to see the same offer in the store. A cross-sell offer made at check out must be redeemable online. Marketing has become more complex in a multi-channel world and consistent application of the rules is essential. This means that managed business rules should be at the core of your marketing decisions.
The days when store clerks could handle returns have long gone for many retailers. With products that must be returned only to the original manufacturer, cross-store returns and integrated web pickup and return, retailers need to deliver in-store systems that help their staff make the right return decision every time. Business rules let all the players participate and ensure that a consistent, accurate return decision is made no matter when, where or how a customer asks.
Additional Corticon Retail Solutions: Merchandising Planning, Back Office, Store Operations, Supply Chain
Related Products:Corticon Business Rules Modeling Studio, Corticon Business Rules Server, Corticon Dialogs
To speak with someone at Corticon, please contact us here, call us at +1 888.619.2424 or email us at info@corticon.com.
